Estee Lauder’s Clinique Beauty Products

Dramatically Different Moisturizing

Everyone who knows about Estee Lauder would confirm that their manufactured beauty products are among the best in the world in consistence of quality and over-delivery of their promise. However, how many people know that the Clinique beauty products is the first ever skin care line that has been developed by and with a dermatologist by Estee Lauder?

The History Of Clinique Beauty Products

It all goes back to the year 1968 when an article titled ‘Can Great Skin Be Created?’ was published by Carol Phillips. In this article famous Park Avenue dermatologist, Dr Norman Orentreich had been interviewed and what he had said there caught the attention of Estee Lauder of the Estee Lauder beauty care products fame. So impressed was Estee about Dr Orentreich’s interview that she offered him an impossible to refuse offer to join her company.

There were two things had differentiated the Clinique beauty products from the rest of the Estee Lauder and other products – (i) it was created following a new concept which said that care should be differentiated by the type of skin an individual possesses, and (ii) it was available at much lower prices that the regular designer label products which prompted it to be dubbed as the ‘budget skincare line’ by the various review sites.

The Clinique Beauty Products

This product was based on a basic three-step skin care routine, i.e. step number one is cleansing with the help of a special (only for face) soap; step number two consisted of exfoliating with a lotion type product, and step number three was moisturizing the skin with another type of lotion (the Dramatically Different Moisturizing Lotion).

The Soap – three skin types were identified for which the Clinique beauty products were classified in three categories which made the facial soap available in three different strengths as well – extra mild, mild and extra strength.

The exfoliating lotion – this was available in five varieties – one of them was simply named Mild, while the rest four types represented different strengths of cleansing from mild to strongest for dry, combination dry, combination oily and oily types of skin.

Clinique Limited Edition Dramatically Different Moisturizing Lotion

The aptly named Dramatically Different Moisturizing Lotion or DDML as it was popularly known, was designed to be used by all the skin types. This product could safely be used as a base under make-up as well as stand alone application. Needless to mention that the Clinique beauty products were a hit with the masses and the trend still continues today.

Dramatically Different Moisturizing Lotion